Fish Racing Distribution views the dealer–distributor relationship as a long-term partnership. Because of this, we carefully review each new dealer application to ensure it’s a good fit for both sides. Approved businesses are guided through the onboarding process by a dedicated account representative to help them get set up smoothly. Once onboarded, dealers are supported by a specialist who understands their business and the markets they serve.

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All new dealers are required to place an initial opening order at a minimum level to activate their account. This helps ensure that our partners are serious about participating in the automotive aftermarket and committed to long-term growth. These requirements are in place to protect our dealer network and maintain fair access to wholesale and dealer pricing. While the approval process is selective, it allows us to build strong, reliable relationships with businesses that share our standards.

• A professional retail location, workshop, or owned website that clearly represents your business.
  

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• A valid state sales tax permit and federal tax ID are required to do business with Fish Racing Distribution.
  
  
• ‍A strong understanding of the vehicles and markets your business serves.
  
  
• The ability to provide value beyond resale, such as professional installation, tuning, fabrication, suspension setup, content creation, photography, or marketing.
  
  

• Your business is actively focused in the industry you’re applying for access to—Automotive or Powersports.

• One or Two-Day Delivery

• Unparalleled Service

• 765,000+ Product Inventory

• 7 pm ET Order Cutoff

• Flat Rate Shipping

• Advanced Logistics

• 7 Day a Week Operation

• Hassle-Free Returns

• Online Ordering

• Real-Time Inventory

• Worldwide Distribution